Case Study · Concept & Design Strategy

Wompl — outcomes-driven play that reconnects people IRL

A product and service concept that uses technology to reduce screen time and increase shared, real-world experiences. Public-safe (no confidential metrics or partner details).

Role: Founder / Concept Designer Focus: concept strategy · service design · behaviour change Period: 2019–present

Problem & why now

Social platforms capture attention but often leave people lonelier and less active. Families and friends spend less time in shared, real-world experiences. Wompl flips the script: use technology to reduce screen time and increase meaningful, in-person moments.

Users & outcomes

Core audiences

  • Individuals, families and small groups seeking fun, confidence, connection or gentle challenge
  • Community and corporate cohorts seeking turnkey, wellbeing-aligned activities

What success looks like

People feel happier, healthier and more connected after sessions; they choose to repeat within 14 days and recommend to friends.

Experience principles

Surprise with safety

Set clear expectations (time/place/what-to-bring); let the content unfold in-session.

Outcomes over options

Ask for desired outcomes, not a long activity menu.

Design for togetherness

Amplify emotion through shared, live experiences.

Concept

A mobile-guided thread of tailored, real-world micro-experiences (“Wompls”) that adapt to the group. Lightweight tools, prompts and rewards keep momentum; no winners/losers unless the group opts in. AI assists curation and pacing; implementation specifics are private.

How it works (user journey)

Onboard — share desired outcomes, constraints and accessibility needs
Prep — receive start point, time box and what-to-bring
Activities — guided, modular tasks that adapt to progress and context
Capture — create lightweight memories without breaking flow
Reflect & reward — cool-down, micro-rewards, next-session nudge

MVP & experiments (scrappy, low-risk)

Concierge pilots

  • 4–6 families/friend groups
  • Measure before/after affect + intention to repeat

Outcome-recipe library

  • 10 modular activity chains
  • Track completion, delight and repeat intent

Partner co-tests

  • One café + one outdoor provider
  • Validate logistics and simple, meaningful rewards

Risks & mitigations

Safety & duty of care

Clear scopes, opt-outs and accessible paths; escalation guidance.

Privacy

Minimise data; prefer on-device where possible; no public social feed.

Boredom/complexity

Short loops, adaptive difficulty, easy skip/abort.

What I did

  • Framed the problem and defined experience principles
  • Produced service blueprints, partner journeys and IA
  • Built low-fi prototypes (flows, concierge pilots)
  • Shaped a roadmap of testable bets tied to wellbeing outcomes

What’s next

  • Scale the outcome-recipe library
  • Deepen safety and consent UX
  • Run longitudinal measures of mood/connection
  • Expand a lightweight partner toolkit
Get in touch 1-page sampler (PDF)

Note: This page intentionally excludes confidential metrics, partner details and implementation specifics; available privately on request.